Our mission
- Produce quality and affordable chicken products in collaboration with smallholder farmers that are processed and widely distributed to customers and consumers.
- Train and provide high-paying jobs to the populace who work in our innovative, fair, diverse and conducive workplace.
- Achieve high operational performance that will guarantee high profits for our partner smallholder farmers and increase shareholder value.
Impact
- Quality and affordable chicken protein to mitigate malnutrition.
- Increase in incomes of smallholder farmers.
- High-paying jobs.
- Skill and technology transfer.
- Opportunities for women in the value chain that will contribute toward male-female equity.
- Training to smallholder farmers that will lead to a change of mindsets and the adoption of farming practices that are inherently environmentally friendly.
- Community development, engagement, and reduction in rural-urban exodus.
- Improvement in living standards that will result in socially and economically vibrant communities.